TikTok will automatically flag content created with the help of artificial intelligence (AI) on its platform, to avoid it “generating confusion or misleading” users,
the social network said on Thursday, according to AFP.
Content authenticity has become an important topic online after the launch of generative artificial intelligence interfaces, which allow the creation of texts, images and videos following a simple request formulated in everyday language.
The emergence of generative AI threatens to exacerbate the problems of “deepfakes” – images, audio or video documents that present a situation that never occurred in reality.
“AI opens up incredible creative opportunities, but it can also confuse or mislead users if they are not informed that content was generated with artificial intelligence,” TikTok said in a statement.
To remedy this, the Chinese social network will apply a specific label to these creations “when they are uploaded from certain platforms,” the social network explained, without further clarification.
TikTok did not directly respond to questions from AFP regarding the identity of these platforms, but recalled that Google, OpenAI, Adobe and Microsoft are part of the Coalition for Content Provenance and Authenticity (C2PA), founded in 2021.
OpenAI, Adobe, Microsoft have already implemented automatic tagging of AI-generated content, and Google began using a similar tool in March.
Another giant in the field of generative AI, Meta, is not a member of C2PA, but announced in early April that it would associate the message “Made with AI” with content identified as being created thanks to artificial intelligence.
TikTok said on Thursday that it would join C2PA and another similar organization, the Content Authenticity Initiative (CAI), run by Adobe.
“Transparency is crucial for users,” said Adam Presser, head of operations at TikTok, in a statement sent to AFP.
“In an age where digital content can be modified, it is essential to offer users ways to discern what is true,” stressed Dana Rao, legal officer at Adobe, in another statement sent to AFP.
The social network recalls that it already launched, in September, the label for marking modified content using its own AI tool, TikTok AI.
The company also plans to publish educational videos explaining its approach.
Comments